Actual change of structure and focus

KMG Group, operating in the field of marketing research in the Czech Republic and in the Slovak Republic since 1990, has recently undergone changes in its structure and future focus.

The part of KMG previously operating in the Slovak Republic, represented by KMG International s.r.o., based in Bratislava, has been sold and is no longer part of the KMG Group. As of July 1, 2024, the KMG Group no longer provides marketing research services in the Slovak Republic. The new owner of the divested part of the group has no ownership, organizational, or business relations with the remaining part of the KMG Group.

The continuity of KMG is fully maintained in the Czech market – we remain a firmly established family business, as we have been since our founding, and there will be no changes in ownership structure.

KMG Czech Republic s.r.o., with its registered address in Prague, has recently undergone an internal reorganization and streamlining, resulting in a transition from a full-service agency to a boutique firm. Simultaneously, there are changes in sector focus and specialization. As of July 1, 2024, the company will exclusively specialize in marketing research projects in healthcare and pharmaceutical sectors in the Czech Republic.

This change has two main reasons: We have long been the most successful partner in the Czech Republic for global contract owners in healthcare and pharmaceutical sectors, and we intend to focus solely on collaborating with our most significant international partners. We are your first choice for marketing research in healthcare and pharmaceutical sectors in the Czech Republic.

The above organizational changes and our business concept in marketing research will be presented in the upcoming weeks in the form of a brand new logo, company identity, and communication through a new website.